Privacy Policy

Last updated: 8 June 2026

This Privacy Policy explains how Rehome Platform Limited (trading as Repurch) collects, uses, shares, and protects your personal data when you visit repurch.com, fill in a contact or lead form, or otherwise interact with our website and partnership communications.

We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

Rehome Platform Limited (trading as Repurch) is the data controller for personal data collected through this website.

• Registered company name: Rehome Platform Limited
• Company number: 15183529
• Registered office: 7 Bell Yard, Bell Yard, London, England, WC2A 2JR
• Country of registration: England and Wales
• Privacy contact email: privacy@repurch.com

2. What personal data we collect

We collect personal data only when you choose to engage with us. The categories of personal data we may collect include:

2.1 Information you give us directly

• Contact form submissions: first name, last name, work email, phone (optional), company name, job title, approximate annual furniture revenue, areas of interest, and any free-text message you provide.
• LinkedIn Lead Generation forms: first name, last name, work email, company name, job title, and any custom answers you provide (e.g. revenue band). Submitted via LinkedIn's native Lead Gen Forms and shared with us by LinkedIn under their terms.
• Direct communications: email, calendar invitations, and partnership correspondence.

2.2 Information we collect automatically

• Website usage data: IP address, browser type and version, device type, operating system, referring URL, pages visited, time spent on pages, and clickstream data — collected via cookies and similar tracking technologies.
• Analytics data: aggregated usage statistics via Google Analytics.
• Advertising performance data: aggregated and pseudonymised data collected via the LinkedIn Insight Tag (when active) to measure ad campaign performance and reach.

3. How we use your personal data and the lawful basis

Purpose	Lawful basis (UK GDPR)
Respond to your enquiry or partnership conversation	Legitimate interests · necessary steps prior to entering a contract
Provide you with a tailored economic model, walkthrough, or proposal	Legitimate interests · pre-contractual steps
Send transactional emails (e.g. follow-up to your form submission)	Legitimate interests
Measure website performance and improve content	Legitimate interests · consent (for non-essential cookies)
Measure paid advertising performance	Legitimate interests · consent (for tracking cookies)
Send marketing communications	Consent · always opt-in
Comply with legal obligations	Legal obligation

We do not add you to a general marketing list without your explicit consent. Any business-development outreach following a form submission is based on our legitimate interest in continuing a partnership conversation you have already initiated.

4. How long we keep your personal data

We retain personal data only for as long as necessary for the purposes set out above:

• Active partnership conversations: retained for the duration of the conversation and for a reasonable period thereafter (up to 24 months from last meaningful contact).
• Contact form / lead form submissions: retained for up to 24 months from submission unless you ask us to delete them sooner, or unless we are required to retain them longer for legal reasons.
• Marketing consent records: retained for as long as your consent remains current, plus a reasonable period to evidence prior consent.
• Analytics data: retained in aggregated form according to the retention settings of our analytics providers (typically up to 26 months for Google Analytics).

5. Who we share your personal data with

We share personal data only with carefully selected service providers and partners who help us operate our business. These third parties act as data processors on our behalf, except where they act as independent controllers (as noted below).

5.1 Our key data processors and partners

• Vercel Inc. — hosting infrastructure for repurch.com (USA, with EU/UK edge processing).
• Google LLC — Google Analytics, used to measure aggregated website usage. Google may act as an independent controller for some processing.
• LinkedIn (Microsoft Corporation) — LinkedIn Insight Tag (advertising measurement) and LinkedIn Lead Generation Forms. LinkedIn acts as a joint controller for some lead-generation processing.
• Email and communications providers — used to send and receive emails relating to your enquiry.
• Calendar / scheduling tools — used to schedule introductory calls or meetings (where you choose to use them).

5.2 Other circumstances

We may also share personal data in the following circumstances:

• Legal compliance: where required by law, court order, or regulatory authority.
• Corporate transactions: in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
• Professional advisors: our lawyers, accountants, auditors, insurers, and other advisors, where reasonably necessary.

We do not sell your personal data to third parties.

6. International transfers

Some of our service providers (e.g. Google, LinkedIn, Vercel) are based outside the UK and may process personal data in the United States or other countries. Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, including:

• Transfers to countries deemed adequate by the UK government (e.g. the EEA);
• Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office;
• UK International Data Transfer Addendum (IDTA) where applicable;
• Other lawful transfer mechanisms permitted by the UK GDPR.

7. Your rights under UK GDPR

You have the following rights in relation to your personal data:

• Right to be informed about how your data is used (covered by this policy).
• Right of access to a copy of your personal data we hold.
• Right to rectification of inaccurate or incomplete personal data.
• Right to erasure ("right to be forgotten") in certain circumstances.
• Right to restrict processing in certain circumstances.
• Right to data portability for data you have provided to us.
• Right to object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent at any time, where processing is based on your consent.
• Right to lodge a complaint with the UK Information Commissioner's Office (ICO) — see Section 11.

To exercise any of these rights, contact us at privacy@repurch.com. We aim to respond within one month, and there is normally no charge to exercise your rights.

8. Cookies and tracking

We use cookies and similar tracking technologies to operate the website, measure performance, and improve user experience. Cookies are small text files placed on your device.

8.1 Categories of cookies we use

• Strictly necessary cookies: essential for the website to function (e.g. session management).
• Analytics cookies: Google Analytics (gtag), to understand how visitors use the site in aggregate.
• Advertising cookies: when active, the LinkedIn Insight Tag measures ad campaign performance and may be used for retargeting.

You can control cookies through your browser settings. Blocking certain cookies may impact website functionality.

9. Security

We take appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, alteration, or disclosure. These measures include HTTPS encryption, access controls on internal systems, and careful vetting of our third-party processors.

No transmission over the internet or method of electronic storage is 100% secure. We cannot guarantee absolute security but we apply industry-standard practices to minimise risk.

10. Children

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected information about a child, please contact us so we can delete it.

11. Complaints and the ICO

If you have a concern about how we handle your personal data, we would prefer you contact us first so we have an opportunity to resolve it. However, you also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Telephone: 0303 123 1113
• Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our services, or legal requirements. The "Last updated" date at the top of this policy indicates when it was last revised. Material changes will be communicated through the website or by direct notice where appropriate.

13. Contact us