Trade-in that ends with a returning customer.
Your customer brings their old sofa. They get credit toward their new one. They come back to spend it at your checkout. Branded under your domain. Run end-to-end by Repurch.
Five steps from old furniture to new customer.
The credit-redemption loop, from the customer's point of view. Everything between step 1 and step 5 is run by Repurch.
Customer starts a trade-in on your domain
Your branded portal — your colours, your typography, your domain. The customer photographs their old sofa, picks the model, sets a price guide. Anti-scam validation runs in the background before the listing goes live.
Listing enters the Repurch buyer network
The customer's item surfaces to the live UK buyer pool — 100,000+ registered shoppers already shopping for furniture. No liquidity ramp; the demand is there from day one.
Buyer purchases. Repurch handles the operational layer.
Escrow takes payment. Two-man delivery collects from the seller and delivers to the buyer's room of choice nationwide. AI agent reviews messages between buyer and seller for security. Disputes resolved in-house.
Credit issued to your customer
The moment the sale completes, store credit is issued to the trade-in customer — redeemable at your checkout. You set the credit value (£ or % of new purchase). Credit only redeems on completed sale.
Credit applied at your checkout
The customer redeems credit on a current order or a future one — configurable per partner in the Repurch admin. Either way, the loop closes with credit spent at your brand and a customer whose next-purchase intent is qualified.
Customer-as-seller-of-record. Consumer-rights-clean. VAT-clean.
The sales contract sits between the buyer and the consumer-seller — not between the buyer and the retailer. The retailer is the nominated payment agent (Vinted Wallet pattern), not the merchant of record. Goods never enter retailer inventory.
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C2C contract structure. Buyer ⇄ consumer-seller. Retailer never owns the goods. No used-goods VAT exposure on the retailer.
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Consumer Rights Act-clean. Private sales sit outside CRA. Repurch's anti-scam validation + dispute resolution operates as the buyer-protection layer.
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Specialist legal review filed. Structure modelled on established UK C2C marketplaces.
- Sales contractBuyer ⇄ Seller
- Retailer rolePayment agent
- Goods ownershipNever with retailer
- VAT exposureNone on retailer
- CRA jurisdictionPrivate sale
- Dispute resolutionRepurch escrow
- Per-listing validationAI + rules
- Per-message reviewAI agent
- Image authenticityProvenance check
- Account scoringBehavioural
- EscalationHold-for-review
- Coverage100% of listings
An AI agent reviewing every message, backed by 500+ defence checks built over 18 months.
Anti-scam isn't a checkbox feature. It's the difference between a viable C2C marketplace and a brand-damaging incident. We've spent 18 months building the defence layer that makes branded trade-in safe enough for an enterprise retailer to put their name on.
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AI agent reviews every message between buyer and seller for scam-pattern signals, off-platform payment attempts, and impersonation.
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500+ defence checks per listing. Built up over 18 months of live UK marketplace operation. Phone-number obfuscation, courier scams, name impersonation, condition misrepresentation.
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Hold-for-review escalation. Edge cases route to human review before going live. Brand-safety risk filtered before it reaches your customers.
Sellers supported through the listing flow.
Trade-in customers find their way through the portal without needing to ping your team. Built-in FAQ, AI-assisted answers, and an optional dedicated-support layer for the questions that need a human.
Built-in FAQ in the portal
Common selling questions answered in-flow. Pricing guidance, listing visibility, collection process, dispute handling — surfaced contextually so customers self-serve before reaching out.
AI agent for selling questions
Conversational layer for the portal. Handles the long tail of trade-in queries — condition description, pricing edge cases, listing optimisation. Routes complex cases to human review.
Dedicated human support
Email, phone and ticket handling for trade-in customers, run by Repurch's support team. Optional add-on for partners who want zero seller-support overhead on their own team. White-labelled or co-branded.
Every Exchange sale is one less piece of furniture sent to landfill or incineration — and one carbon number you can put in your ESG report.
Per-listing kg CO₂e diverted, quantified at the listing level, aggregated into a quarterly board-ready ESG report. EPR-ready before the regulation lands. Read the ESG detail →
What retailers ask first.
Does this cannibalise new-furniture sales?
No — and the model is built around demonstrating that. Exchange-credit customers are price-sensitive trade-in buyers who would have churned to a competitor without a take-back option. We measure cross-sell incrementality with a randomised holdout from day one. Even at zero incrementality, the partnership economics stand on acquisition-efficiency savings alone.
What happens if a customer's trade-in doesn't sell?
The customer keeps their original item — no obligation passed to the retailer, no inventory liability. Listings refresh on a 30-day cycle with re-list opportunities. Pricing guidance from Repurch helps customers list at market-clearing levels.
Who owns the customer relationship?
You do. Branded portal under your domain, your colours, your typography. The customer's experience is with your brand — Repurch operates the engine behind it. Customer data sits in your CRM via the Exchange API.
What about brand-safety risk if a sale goes wrong?
The C2C contract structure means the dispute sits between buyer and seller, not on your brand. Repurch's escrow + dispute resolution + AI message review + 500+ defence checks form the buyer-protection layer. Hold-for-review escalation routes brand-damaging risk away from your customers before it surfaces.
How quickly can we launch?
Typical implementation is 4–8 weeks from signed agreement to first credit issued. Branded surfaces deployed under your domain. Single contract, single integration, single point of contact.
See what Exchange does to your conversion rate.
We'll model the credit-redemption loop against your actual GMV, AOV, repeat rate, and return rate. One spreadsheet your CFO can pressure-test.