~£5M to £14M annual value, modelled across UK furniture retail tiers.
Modelled across the enterprise tier (~£100M to ~£300M+ annual furniture revenue). Scales with retailer GMV. Weighted toward customer-acquisition efficiency over direct P&L margin, with a structural floor independent of incrementality. Every assumption is stress-tested.
annual furniture revenue
tier 1 anchor partner
Want this modelled against your real numbers?
We'll run the model with your actual GMV, AOV, repeat rate and clearance volume — then walk you through it line-by-line. One spreadsheet your CFO can pressure-test.
Get your custom uplift modelStops looking like a marketplace fee. Starts looking like a customer-acquisition channel.
Translate Repurch's unit economics into the metric retail marketing teams actually live by. Effective CAC for a qualified store-credit customer sits materially below typical UK furniture-retail paid-channel acquisition spend — typically 4–7× cheaper, depending on retailer category and channel mix. The partnership stops sitting in your cost line and starts sitting in your CAC budget.
Even at half the modelled incrementality, the structural floor still scales with your GMV.
The acquisition-efficiency saving and the Clearance recovery (retailer keeps the large majority of net sale value) are structurally independent of cross-sell incrementality. At ~£100M revenue the floor stays around £3.5M; at ~£300M+ around £9.5M. Cross-sell is the upside lever, not the floor. Full incrementality sensitivity table and four-method measurement plan shared on request.
An ESG narrative your sustainability team can finally measure. EPR-ready before the regulation lands.
UK Extended Producer Responsibility for furniture is on the regulatory horizon. Retailers with a credible take-back capability already in market won't be retrofitting under deadline — they'll already be running the operating model the rules will require.
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Per-listing kg CO₂e diverted. Quantified at the listing level, aggregated into a quarterly board-ready ESG report.
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EPR-ready compliance prep. When the regulation lands, you're already running the operating model the rules will require. No emergency retrofit.
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B Corp / sustainability-rating ammunition. Hard numbers and audited evidence for whatever framework your CMO has signed up to.
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ESG leadership window. Earn the sustainability narrative, the operational data, and the regulator credibility while disclosure is still voluntary — before mandatory reporting makes resale table stakes.
We don't ask you to take incrementality on faith. We measure it. Quarterly.
The single assumption that drives the cross-sell line of the model is incrementality at 30%. The acquisition-efficiency saving and Clearance recovery are independent of it. We bake the measurement infrastructure in from partner onboarding — so you have audit-ready numbers to take to your Board by the time the partnership renewal comes around.
Randomised holdout
~10% of your customers form a control cohort that doesn't see Exchange during the measurement window. Comparing their 90-day new-furniture purchase rate to the 90% who do see it gives gold-standard causal incrementality. Configurable per partner; rotated each period so no customer is permanently excluded.
Pre/post difference-in-differences
Compare your customer cohorts before vs after Exchange launch, with industry retail-sales data as control. Confirms holdout findings; faster signal.
Survey at redemption
Two-question survey on credit-redemption confirmation: "Without the Exchange credit, when would you have bought?" Direct signal, cheap to run.
Time-to-next-purchase
Compare median days-to-next-new-furniture purchase for Exchange redeemers vs matched non-Exchange customers. Behaviour data, no survey bias.
Quarterly Board report
Triangulated incrementality estimate from all four methods. Delivered as a board-ready PDF + raw data export every quarter.
Audit-friendly
Independent-auditor methodology aligned with DEFRA + FCA-style frameworks. Numbers you can put in your annual report.
Same partnership. Three audiences. Three ways to tell the story.
The 30-second version
"This is not a marketplace partnership. It's a customer-acquisition engine. Each Exchange-credit customer brings you a £400+ qualified prospect with store credit ready to redeem. At industry-typical furniture-retail CACs, our service delivers customers at break-even on the credit gap with materially higher conversion intent than a cold-acquisition funnel. That conversion advantage compounds, on our modelled assumptions, to ~£5M annual value at £100M revenue — scaling to ~£14M at tier 1 anchor scale."
The defensive version
"Even at half the incrementality we project (15% instead of 30%), the partnership still delivers most of the modelled value. The acquisition-efficiency saving and the Clearance recovery — together the structural floor — are independent of incrementality, and scale proportionally with retailer GMV. We're not asking you to bet on cross-sell adoption. Cross-sell is the upside lever; the floor is structural."
The strategic version
"Three things this partnership puts on your roadmap: a sustainability narrative with hard carbon numbers, customer credit lock-in that prevents migration to competitor brands, and a regulatory-ready take-back capability for when EPR rules drop. Early movers earn all three before resale becomes table stakes."
Want this model run against your real GMV?
We'll build a tailored economic model from your category mix, average basket, repeat rate, and store footprint. Replace every assumption on this page with your real numbers.