The trade-in that unlocks your next sale.
Customers stall on new-furniture purchases because of the old-furniture problem. Exchange dissolves that friction at point of sale. Your customer lists their old furniture under your brand, earns store credit, and comes back to spend it — with you. Live buyer demand from day one. Two years of UK fraud-pattern data baked into a 322-test anti-scam validator nobody else has built.
Five steps from old to new. The friction in between is what’s been blocking your sales.
The “what do I do with my old one?” question — physical, psychological, financial — is one of the biggest non-financial frictions in furniture purchases. Exchange dissolves it. From the moment a customer lands on your Exchange portal to the moment they redeem their credit on a brand-new product, the entire experience runs on rails — under your brand, on our platform.
List
Customer takes 1 photo. Our AI reads the image and writes the listing.
Validated
322 anti-scam tests run on listing + messaging. Live in < 2 minutes.
Matched
Buyer pool surfaces the listing via your portal + Sofalistic.
Settled
Buyer pays via escrow. We collect + deliver. You issue store credit.
Redeem
Single-use code pasted at your checkout. One API call validates.
The 322-test validator nobody else has built.
Two years of UK marketplace scam patterns, distilled into a real-time validator that runs on every listing and every message. Built in-house, hardened on real fraud attempts, and exposed to your Exchange via our API.
- Listing-side checks. Suspicious-language patterns in descriptions, brand-misappropriation flags, and suspect-pricing outliers — built from two years of live UK scam attempts.
- Messaging-side checks. Off-platform payment requests, social-engineering patterns, courier-scam scripts, contact-detail exfiltration.
- Tier 2 hold-for-review. Borderline listings auto-routed to human review with a complete evidence dossier — no false-positive penalty on legitimate sellers.
- Continuously updated. Every confirmed scam attempt becomes a new test. Your brand benefits from every other partner's fraud signal.
Customer-as-seller-of-record. Consumer-rights-clean. VAT-clean. Lawyer-approved.
How settlement is structured is the most important contractual decision in any white-label resale partnership. The customer is the legal seller of their own goods to the buyer; you issue store credit; we facilitate. The result: clean consumer-rights exposure, simpler VAT, and zero new compliance burden on your legal team.
- You set the credit amount. We don't. Baseline is the sale price (£400 sale → £400 credit). Add a boost (£ or %) to make credit a clear upgrade over the cash payout — that boost is the lever that moves customers from cash to credit. Set it per category, per campaign, or per customer segment.
- You issue credit, not cash. Credit funds redemption against your own products. It's a marketing budget that comes back to you as a new-furniture purchase, not an outbound payout.
- We facilitate. Escrow, anti-scam, dispute handling, support routing — all on Repurch infrastructure. You don't take on marketplace ops.
Your brand is the front door. Sofalistic is the marketplace floor.
Exchange is a transparent partnership, not a hidden white-label. Your brand owns discovery, customer trust, and the credit. Sofalistic surfaces at legal, payment, and marketplace touchpoints — framed as "powered by Sofalistic, UK's biggest second-hand sofa marketplace." That transparency is a selling point, not a liability — buyers know exactly who handles their money.
- Your domain, your nav, your fonts, your tone. Branded portal scaffolded in week one.
- "Powered by Sofalistic" credit at payment + legal pages. Buyers see who they're transacting with.
- No hidden bank-descriptor surprises. Payment statements reflect the marketplace name. Trust intact.
- Discoverable on both sides. Your portal first, with national cross-listing on the main Sofalistic marketplace for liquidity.
Everything your retail team would otherwise have to build, hire, and operate.
Branded portal
Your domain, your design tokens, your tone. Fully responsive. Mobile-first. CMS-controlled hero, copy, and brand assets.
Seller dashboard
Listings, messages, offers, sales, credit status, payouts — all in one place, branded under your portal, mobile-friendly.
Escrow & payouts
Buyer payments held in escrow. Seller-side payouts handled by us. Credit codes validated at your checkout via one API call — cash settles on agreed terms with a monthly reconciliation report.
End-to-end logistics — we move the item
Two-man courier collects from the seller’s home. Delivers to the buyer’s home. Inside-room options. National UK coverage. Your team never touches the physical chain.
Carbon savings reporting
Per-listing kg CO₂e diverted, surfaced to customers at checkout and aggregated into a quarterly ESG report for your sustainability team.
Anti-scam & support
322-test validator on every listing and message. UK support pod handles disputes, fraud, payment, delivery. You handle credit + brand.
Every Exchange sale is one less piece of furniture in landfill — and one carbon number you can put in your ESG report.
In the UK, roughly 670,000 tonnes of upholstered furniture is sent to landfill or incineration each year. Exchange measurably diverts that — per listing, per buyer, per quarter. Your sustainability team gets numbers your finance team can audit.
Carbon diverted
Per-listing kgCO₂e, exportable to your annual sustainability report and customer-facing receipts.
EPR-ready
UK Extended Producer Responsibility for furniture is coming. Exchange is cheap compliance prep — already deployed.
ESG leadership window
While sustainability reporting is voluntary, early movers earn the category narrative, the data, and the regulator credibility. Once disclosure becomes mandatory, resale is no longer a differentiator — it’s table stakes.
What retailers ask first.
Repurch handles all transactional support: listing questions, messaging disputes, fraud reports, delivery issues, payment holds, refunds, account problems, anti-scam escalations. You handle the brand-side: "what can I spend my credit on", lost voucher codes, in-store experience. Standard tier is included in the platform fee. Co-branded and white-glove tiers available as upsells.
On a £400 sale you receive £344 (settlement + commission share) and issue £400 store credit — a £56 gap. That’s covered the first time the customer redeems the credit on a new sofa: at industry-typical new-furniture gross-profit margins, the incremental GP per redemption is well above the £56 gap. Even at zero incrementality the operational value of the system — CAC efficiency, ESG data, retention uplift — runs to multiples of the gap. The full modelled breakdown (with sourced assumptions) is on the economics page.
We do, through our two-man furniture courier network. The seller never has to deliver the item themselves; the buyer never has to collect. Once a sale completes, we schedule a pre-booked collection from the seller’s home, then deliver to the buyer’s home with inside-room placement options. Your retail team never touches the physical chain — no warehouse, no van, no driver, no logistics ops. Pre-integrated, tracked, insured.
The customer is never surprised. At listing, they see an estimated sale window (drawn from Sofalistic comparable-listing data) alongside their new-furniture delivery window (their retailer’s quoted lead time). Two weeks before delivery, if the old item hasn’t sold, the system auto-alerts them with three options: lower the listing price (price drops on Sofalistic typically resolve sales quickly), delay the new furniture delivery, or switch to cash settlement (pay full price at delivery, get cash payout when it eventually sells). Default is cash-on-delivery fallback — zero operational risk to you. Anchor tier partners can optionally underwrite the credit themselves as a premium customer-experience differentiator.
Your branded portal is primarily a LISTING UI — where your customers go to list their old items, check estimated credit, and track sales. The buyer demand lives on Sofalistic, where listings cross-list automatically for liquidity. A branded buyer-browse surface (showing your customers' second-hand listings to your other shoppers) is available as a Phase 2 capability, but most launch partners don't enable it — it muddies the new-vs-used customer journey on the main retail site. If you do want it, you can apply category, condition, age, or brand-affinity filters to control what surfaces.
Buyers are exclusively Sofalistic data. Partner-originated sellers are under joint controllership with clear contractual rules. The buyer-side exclusivity protects your retailer-side from being commoditised — it’s the architectural backbone of every partner contract.
Hiding the dual brand creates leaks — bank descriptor, listing URLs, support paths, courier paperwork — that break trust when discovered. Transparency reframes the same fact as a selling point: "powered by Sofalistic, UK's biggest second-hand sofa marketplace" tells the buyer their money is handled by an established escrow operator, not a retailer experimenting with marketplace mechanics.
4–6 weeks typical for a partner with brand assets ready and minimal custom integration. More complex integrations — SSO, loyalty-system webhook, multi-region rollout — scope longer per scope of work. Technical documentation and architecture diagrams available on request.
See what Exchange does to your conversion rate.
Tell us your category mix, basket size, repeat rate and store footprint. We’ll model Exchange against your real customer base and come back within two working days with a tailored economic model. One conversation. One spreadsheet your CFO can pressure-test.