For furniture retailers

Furniture resale infrastructure. Your conversion lever.

Repurch removes the "what do I do with my old one?" friction at point of sale — lifting conversion on your core business while running a revenue-generating resale engine behind it.

Talk to us See the numbers
National buyer pool, day one
322-test anti-scam validator
Live in as little as 7 days
The under-told story

The “old furniture” problem is blocking your next sale.

“What do I do with my old sofa, my old bed, my old dining table?” is one of the most cited frictions in furniture purchases — alongside delivery and finance. Trade-in at point of sale dissolves it.

Without trade-in

The customer stalls.

Take a customer thinking about a new £1,400 sofa. £1,400 is real money. The old one is in the way — physically, psychologically, financially. Council collection costs £40–60 and a day off work. The old one fits, sort of. They delay six, twelve, eighteen months. Replay the same story for a new bed, a new dining set, a new wardrobe.

  • Decision friction → cart abandonment, six-month delays
  • Smaller-basket trade-down — they pick the cheaper option
  • Competitor wins by the time they decide
With Repurch

The customer commits.

The same customer, knowing they’ll get £400+ in your store credit for the old one, commits sooner, commits bigger, comparison-shops less. The credit hasn’t just recovered value — it has dissolved the friction that was blocking the sale.

  • Time-to-purchase shortens — the “old furniture” question is solved before they ask it
  • AOV rises — the credit unlocks the next tier of purchase
  • They’ve now committed to your ecosystem, not your competitors’
Why this is the deal-winning insight
Modelled annual value

~£14M annual value for a typical enterprise partner.

We’ll model it against your real numbers — one spreadsheet your CFO can pressure-test.

Get your custom uplift model
Two modules. One platform.

The conversion lever, and the margin recovery, on the same rails.

Exchange is the conversion lever. Clearance is the margin play. Run them together or independently — same headless platform, same APIs, same fulfilment, same support pod. One integration. Two revenue lines you don’t have today.

Module 01

Exchange — consumer trade-in

Your customers list their old furniture under your brand. We match them with a buyer from our marketplace, handle the entire transaction, and route store credit back to your till.

  • Branded portal + seller dashboard
  • Live buyer demand from day one
  • 322-test anti-scam validator
  • Consumer-rights-clean settlement
Explore Exchange
Module 02

Clearance — exclusive B2B overstock

Hand over overstock, ex-display, returned, and clearance inventory. We move it through the same buyer pool — at a higher margin than landfill, auction houses, or rotating clearance pages on your own site.

  • Reclaim warehouse capacity
  • Materially higher margin vs auction
  • Brand-controlled, exclusive distribution
  • Trust signal — lifts AOV across the marketplace
Explore Clearance
By the numbers

Modelled. Defended. CFO-ready.

Annual value
~£14M
Total annual value to a typical enterprise partner.
See the breakdown
CAC efficiency
4–7×
Cheaper than typical paid-channel acquisition. Materially below standard UK furniture-retail CAC benchmarks.
See the CAC framing
Defensive floor
~£9.5M
Annual value even if cross-sell delivers nothing. The floor is structural, not assumption-based.
See the floor math
Sustainability & regulation

670,000 tonnes.

UK furniture sent to landfill every year. Repurch turns the volume your customers want to part with into revenue, retention, and EPR-ready measurement — before the rules drop.

Why now — the full thesis
Insight & resources

Read the partnership thesis the way your board will.

Economics

The £14M annual value breakdown

Per-transaction unit economics, CAC framing, incrementality sensitivity, and how to defend the model in front of a sceptic.

Read → Platform

Headless, multi-brand, API-first

Why we built it on a strangler-fig migration of a real 18K-listing marketplace, not a greenfield rebuild — and what that means for your risk profile.

Read → Product

Our settlement structure, explained

Why customer-as-seller-of-record keeps your consumer-rights exposure clean while preserving your store-credit lever. The single most important contractual decision.

Read → Distribution

Why clearance is the secret weapon

Auction recoveries vs. liquidators vs. Sofalistic — and the margin math that makes exclusive distribution worth the warehouse-floor concession.

Read →

One conversation. A model your CFO can pressure-test.

Two working days. A tailored economic model, a private walkthrough of your branded portal, and a partnership proposal. No procurement runaround.

Talk to us See the model